Selling Data is Selling Soul

August 15, 2019 General, Z - Artifical Intelligence No Comments

… if the data are personal and in a big data context. It’s like a Faustian deal, but Faust only sold his own soul. Where is Mephistopheles?

Big data + A.I. = big knowledge

Artificial Intelligence is already so powerful that it can turn much data (passive, unrelated) into knowledge (active, related). ‘Knowledge is power’ becomes ever more scary in this setting. It’s about big knowledge.

And it has barely begun.

This is knowledge about how humans can be influenced… and manipulated.

Guess what a party intends to do when paying for data?

An advertising company wants to make people buy more stuff, irrespective of real needs. Whether this extreme way of putting it here is realistic or not, isn’t relevant. It’s realistic enough.

In politics, in religion, in amassing just plain personal power… You name it. The possibilities for manipulation are real and underway, if not already realized somehow.

And it has barely begun.

Gone is privacy

As one dire side-effect.

The knowledge which can be extracted from personal big data nowadays is such that people can be emotionally targeted almost at the individual level without needing access to names or identification numbers of any sort. This is: you are being modeled quite accurately. Then this model is targeted. Not you? Well… the model is almost like your second identity.

As far as concerns the advertising company, it is you.

As far as I know, there are not yet any regulations in this respect.

With Lisa, this will be more important than ever

Lisa gets a deeper knowledge about people in general and individuals in particular.

Let’s not joke about it: this can be used for good and for bad. It can be used by Lisa herself and – eventually – by anyone who gets the data=knowledge.

This makes ethics immensely important!

AURELIS will never sell personal data

A pledge:

As part of AURELIS / Lisa ethics, we will never sell any user data, nor work with a company that does not explicitly state the same.

It may be clear why this is a very strict rule.

We forsake the income of selling data, even while we “could do much good with the money.” Faustian mythology makes us extremely careful.

This is a challenge within a very competitive world. We need to be better than merely idealistic. So, what we can – hopefully – gain from our stance, among other things:

  • developing a company culture of ethics, attracting good people with strong ethical motivation and who recognize each other in this
  • showing to the world that we mean it, thus building a position of trust and cooperation with other trustworthy organizations
  • being sustainable at long term, when legislation demands the strictest ethical rules in this respect with a need to be compliant to them from start on
  • being able to ask people to cooperate and co-create on this most ethical basis.

We look forward to other, domain-related companies doing the same.

Together, we are stronger against the data-selling competition. Competition between ourselves (the ‘good ones’, if I may) will only urge each one to excel.

That’s a very good thing.

Please follow and like us:
LinkedIn
Facebook
Facebook
Twitter
Google+
RSS
Follow by Email
SHARE

Related Posts

To Measure Is to Know?

To measure is to know… but only if you know what you are measuring. If you are confused in this, chances are you end up knowing even less than before. Western culture seems to be addicted to measuring, whether it be in management or medicine, education or economics… I see this as part of a Read the full article…

Love makes you stronger

Stronger in every respect – if you can let it have this effect upon you. What is mostly needed is your firm choice to do so. “Love makes you stronger…” At first sight this doesn’t necessarily fit. Love may drive a person to transcend his own personal well-being, like a parent caring first for his Read the full article…

Erotic Fantasy

This is not about any specific content. It’s about how to personally relate to that content, which should above all be content that relates to you. People should be free as to the content of any private imagination. It’s only by being free that you can get to know yourself, including your deeper self. Otherwise, Read the full article…