The Ethical Coach

December 27, 2022 AURELIS Coaching No Comments

AURELIS is a growth philosophy. AURELIS coaching is about growth. Being an AURELIS coach is about growth. This is an entirely ethical stance.

Please read about AURELIS five ethical values.

Note that this is not an ethics of “Thy must or thy may not.”


Being an ethical coach is not just relevant to professional conduct. It goes deeper. Professional conduct should still be regulated, but the more profound ethics of this text ideally makes those regulations unnecessary.

It’s better not to need them than to have to abide by them.

Also, it’s better to grow the ethics than to interiorize it.

The coach as a person

Since the coach is the instrument, the ethics in coaching is directly personal. It’s not only about how the coach behaves but who he is and how he brings his being to the fore during the coaching. Additionally, since it’s personal, it’s also related to how the coach behaves between coaching sessions.

It is an ethics of invitation, of continually making an effort and letting things grow from the inside out ― as a result of self-coaching. Interestingly, the coach is thus coaching two people simultaneously.

Toward an effective coach

Being ethical in the AURELIS sense, the coach can show the coachee the most ethical path to Inner Strength and health. It makes the coach – and the path – trustworthy from the beginning.

The coachee can be open and feels respected because he sees the same in the person of the coach. Also, he sees why depth is important and how it can be realized in many ways.

Finally, the freedom he feels in the whole endeavor diminishes his possible resistance to change ― knowing that any change will happen from the inside out and when he is ready as a total person.

All this leads to optimally effective coaching.


This is about the coach’s self-Compassion that flows into Compassion ― inviting the coachee’s self-compassion.

Thus, one can see that Compassion is crucial in the how-to as well as in the goal, being about how the coachee is best supported toward finding what he really needs. That may be profoundly different from what he wanted when starting the coaching. Of course, such a change is typical for any human growth.

It is a change – natural growth – toward being more oneself. It is, therefore, also the most ethical and durable change. Ethics doesn’t thwart effectiveness. Ethics supports it more than anything else.

Its being most effective way should not come as a surprise.

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